Contacts Equal Contracts: Sales Simplicity That Scales

Many years ago, I was in sales, and it just came down to a guy. He said, hey, there's only a few things you have to do. Contacts equal contracts. And when you meet somebody, if you can now have a counseling session with them and you can demo your product and then you can ask them to buy, there's almost no way you can fail unless you don't make enough contacts. It was always pretty easy to go back and say, hey, you know what? Why are my sales not where they're at? I could literally link it back to that one piece and say, I just need to meet more people. And if more people weren't coming in the door, what I would do is I would go out and find those people. I'd knock on their door, walk in their business, and it made such a difference. And even through some tough times. Now, this is back in the 80s when we had a recession and I went out and my sales continued to grow. My point being is not that I was successful with that, is because I made it very simple. And then I just did the same things over and over again. The same thing is true when it comes to marketing.