Jeff For Local Marketing explains content marketing as planting shade trees that eventually grow into an orchard. It takes patience and scale to work; even MrBeast warns against expecting instant viral success. Content marketing pays off over time, not overnight.
As a digital marketing company, we do two types of marketing. One, we do content marketing, and the other, you do paid advertising. Now, content marketing is like you're planting a shade tree, you're nurturing it, and it's growing. The difference is we're putting a lot of shade trees out there, and next thing you know, you wake up and you have an orchard full of shade trees and you have plenty of shade forever. It takes a while to build that. So for content marketing, if you're starting to do content, please don't think, hey, I'm going to put out one video and I'm going to be a rock star, and all of a sudden people are going to be beating my door down to do business with me. It's just not the way it is. I want to be completely upfront. So if somebody does say that, sorry, that's not the way it works. If you're starting from ground zero, I don't care how good you are. Even Mr. Beast said, hey, don't even come back to me. Mr. Beast is one of those guys who.
