Jeff For Local Marketing explains how to turn content into customers: publish helpful articles and videos with a clear offer like a coupon or tune-up, treat each piece as its own path from search to conversion, and email your existing customers regularly. One client has stayed for 7 to 8 years.
I'm going to, I'm going down the road.
I say, oh geez, my air condition not blowing or is not blowing cold air.
I read that article and now guess what's on that article. Oh my gosh, there's a coupon for a tune up or there's a coupon.
That says, hey, is your air condition blowing cold air? You want us to come check it.
Out and maybe there's an offer there. Now do you think that billboard is.
One that's going to get my attention? Excuse my expansion expression, but hell yeah.
It is because it's going to solve my problem, right? It gives me that next thing. So that's how you use content to convert your customers is you say you treat each one of those pieces of content like its own little freeway. And everybody who comes off of the main freeway, the Internet or ChatGPT, comes to that. What are they doing?
They're trying to solve a problem they're.
Dealing with right now. And when they see that you have a really good article or a video or both, and they watch and read that and then you also have an offer, doesn't it make sense for click through to your offer and become a customer of in this case, Anthem Heating and Air Conditioning or whomever you are, 100%. So that's how content can now become a converting machine.
Right?
Now what about nurturing how to keep and retain those customers? Well, here's the thing. If I spend money with your business.
Let'S hypothetically say we're about ready to, you know, trade in one of my cars. And let's say for instance, the car.
Company I deal with had never even.
Stayed in touch with me while I bought the car.
Would, would my mind be open to other alternatives?
Because now it's been a period of.
Time, three, five, whatever, years, 100%. So I would be more open to other alternative alternatives. But let's imagine that every week when I write a blog, I make a video. I also send it out to my current database of customers that have already voted with their wallet and said, I.
Trust you, here's my wallet, come fix.
Or give me whatever I'm looking for. But now I send something out to them and I know there's, wait a second, I hear it.
People say, oh, Jeff, email is dead.
Email is still one of your most powerful sources of new customers that, that can ever imagine.
I have one client that. That's all we do. I think we've been working together. Geez, I think it's been seven to.
Eight years and all we've basically done with a small piece in there where.
He would send out a postcard. Everything else was nothing but email marketing. And his business does very, very well. That's all he does.
