Jeff For Local Marketing says website owners waste money on sites that get no traffic because they don't publish fresh content consistently. A website without regular posts is like a new car with no engine. Google favors active sites that match what people are actually searching for.
One of the most frustrating things for me as a digital marketing agency is when someone comes to me and says, hey, I have this website, I just spent hundreds or even thousands of dollars on it, and it just doesn't work. And their definition of work is there's no traffic coming to it. They look at their analytics and there's, you know, they have almost nothing coming to it. And the bottom line is if you don't put content on there, and as Google says, fresh, unique, and relevant content on a consistent basis, they're going to quickly say, hey, you're not. You're not an active website. You're nothing more than a brochure. And we want to match our customers up. In other words, those people searching for valuable content and answers with those people who have a website that is active. So that's probably my biggest frustration because often I think of it like, hey, you just bought a new car, you spent a lot of money on it, and you get the keys and it won't start, and you look under the hood and there's no engine.
