Jeff (Jeff For Local Marketing) argues that static websites become irrelevant unless updated; regular blogging adds fresh, dynamic content that signals relevance to Google. He explains blogs naturally include the keywords people search for (in natural language, not keyword-stuffing), improving search matching for queries like local or small business digital marketing.
I'm building a website. It has all my stuff on there, all my great things about how great I am and the product and service I have. Eventually, not eventually, in a very short period of time, Google will say, you're not adding anything new to your website, and it's more of like just a static brochure. It's not changing. It's. It becomes irrelevant because things are changing so fast. A blog lets you update that. Now, here's the other thing. Blogs are full of. What words? What are those words? They are the ideal keywords that are associated with that particular blog, that particular business. In other words, if somebody's asking about digital marketing for online and small business and local businesses, do you think I'm going to have some of those words in there? Of course I am. In natural language. I'm not stuffing words in there. I'm just giving them some information that is beneficial to them. But all those words Google sees and says, oh, we're just matching them up.
