Jeff (Jeff For Local Marketing) recounts testing an AI-driven website/automation consulting effort for local markets (Coachella Valley, La Quinta, Rancho Mirage). He expected top results but instead reports a modest outcome—a grade of B—and uses the story to stress how critical search-engine visibility is, since users typically begin with search engines when seeking information or services.
I'll be honest with you. I didn't want to be embarrassed, because this is what I do. I didn't want to be embarrassed by putting it in there and get a bad grade. Well, I did. Really? Well. We got a B. It wasn't an A, but it was one of those things where the good chance of when you put in, you know, let's say AI automation or consulting in the Coachella Valley, or La Quinta or Rancho Mirage, that I'm going to show up, my company is going to show up, and that's what I want. That's what we all want, right? Because here's the thing. We have been on this search drug for now, several decades, meaning when we want to do something or we want information, what do we do? We go to the search engine. Whether it's Google, it's Bing, it's App, whatever, it doesn't matter. We go to that search engine to give us our starting point. And then from that point, it's like string on a. On a sweater. We just keep pulling on till we say, that's what I'm looking.
