A short video by Jeff For Local Marketing explaining a practical content-marketing tactic: match article/video titles to the exact questions your ideal customers ask and produce content that answers those questions. Introduces the idea of “breadcrumbing” — placing many small helpful answers across the web to form a digital footprint that guides customers to solutions.
You're going to see if you can match your title of your article or your video to that of the question in the phrase that your ideal customers are asking. Once you start doing that, you'll have fun with this because the more you do this, the better you get at and you're just all you're doing is you're helping your customers. So in this situation I talked about how does content marketing actually work? I've often recall called it breadcrumbing, which where all these little breadcrumbs are out there on the Internet in a digital footprint, if you will. And I'm just putting them out there of saying, hey, this is a problem that came up. I'm going to solve the question. I'm going to answer that question. There was a gentleman who I read about a long time ago and he said if your customers are asking you questions, you need to make content about it. And that's what I want you to think about. If I have a question that's been brought about my customer, I should make a piece of content.
