Jeff For Local Marketing warns against jumping to tech solutions without understanding what customers actually need. A 3,500-contact email database with focused outreach often beats an AI voice agent, and sometimes the right move is referring a client elsewhere.
A family member asked me about putting together an artificial or, excuse me, an AI voice agent for them. And my first questions were like, well, how are you going to use it? And when they described, I said, I don't think an AI voice agent is exactly what you want because this is for somebody who maybe has some sales or some call volume and also a need for outbound phone calling. And I said, it sounds like based on what you need, you're better off potentially. And as she described leveraging her email database, she has a beautiful database, about 3,500 people. And quite frankly, with a database of 3,500 people, you can generate some serious business from that process. I mean, we have a client right now that consistently does, you know, six figures or more every year. And all we do. All they do is email. So in that situation, you know, I looked at it, I met her, where she was. She thought she. She had heard, because we talked about it in passing before, about AI voice agents. And I sent her my phone number for Tony, who's my AI voice agent. And she thought that was pretty cool and thought, okay, this is something in my business. But that wasn't the case. So here's. Here's my. Here's my leave today in your business, before you lean in and give them your best shot, your motorcycle, if you will, a ride. Find out if that's really what they want. You might find out that, you know, what. What I have, they don't need, but I know someone who can help them, and I can refer them to that person.
