Jeff For Local Marketing walks through his team's workflow for vetting content, then describes an automated tool that distributes approved posts across client platforms. His core advice: write long-form first, then repurpose it into shorts and reels to cut down on work.
So we have people on our staff that will look at each piece of content that we make no matter what it is, make sure the links are right, make sure that resource really exists. And it did say that. Make sure all the information is accurate and then use it to put it out. In fact, we just built a new piece of which is really kind of cool that is on the end of what we call our content accelerator. And now as that content is created and it's approved, it automatically goes to the platforms for our client from their website to their Facebook page to their, you know, you name it. So today I want to talk about one thing and one thing only and that was use long form content to make all your short shorts and reels. It will make your life a lot easier. All right, that's all I wanted to share with you. It's about seven minutes and I'm out. Have a great day.
