Short promotional/advisory YouTube video by Jeff For Local Marketing that argues referrals are more effective and profitable than cold calling. The speaker advises avoiding competing solely on price, seeking referral-based markets, and recommends joining local networking groups such as BNI (can attend as a guest) to grow a business.
Referrals are so much stronger than cold calling. Your chance of getting business is much higher. And also the profit margins are better because they're probably not out shopping, and they're now not to the point where they're just saying, hey, it looks like everybody's kind of the same. So the winner is the one who gives me the best price. Try to stay out of that pool of fish, because those fish are sharks, and it's very difficult to succeed. So look and say, hey, can I now put myself out in a different market that allows me to grow my business, to work on my business? I mentioned earlier that I'm a member of a BNI group. That's a great place to go there. There are thousands of those across the country and across the globe. I would look at your local area and say, hey, do they have those in my area? And look them up. You can go there as a guest and it costs you nothing. You can do it a couple times before you have to make a decision to buy or, excuse me, to. To become a member, but it is well worth it.
