In this YouTube video, Jeff Harrison, founder of SwingPoint Media—a 16‑year‑old digital marketing agency that has become AI‑first over the past five years—demonstrates how he uses generative AI in real time to fulfill a client’s request. During a Zoom call with the client, Inheriting Wisdom, the client wants a QR‑code‑driven signup page for two offerings. Jeff types a prompt into an AI tool, asking it to create a polished one‑page HTML landing page that captures a full name, email, optional phone number, and two checkbox options. The AI instantly returns a functional mock‑up that matches the client’s specifications, which Jeff then shows on screen. Throughout, Jeff stresses that he isn’t selling or endorsing any particular AI product; rather, he showcases how AI can be leveraged to rapidly turn ideas into working assets, dramatically speeding up the workflow for digital marketing tasks.
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Hey, are you slightly overwhelmed by AI? Like everything seems to be like, well, just AI it, just ChatGPT it, just use Claude, just— and you know, it's like, that's great, but is it going to help me be more productive? Hey, my name is Jeff Harrison. I own a company called SwingPoint Media, and we are an AI-first digital marketing agency, and we have been for about the last 16 years, going on 16 years. But the last 5 years, we've really leaned into AI. And one of the things I want to talk about today is I just got off a Zoom call with one of my clients, and I just want to share with you how AI helps them, allowing me to use AI to expedite something they need. Now, this particular company, they do some, they do some live and in-person trainings, and they also have a company that they deal with a certain group of individuals, just like everybody that that's a business. We always deal with a certain group of people. But what I wanted to show you is while we were talking on the phone, they were saying, well, you know, I'm thinking about having this signup page and we need a QR code. And so I said, well, tell me what you want the QR code to do. And they shared, they said, well, we wanna have it, the QR code so somebody could scan it and then they sign up for one of two items. So we need a landing page. So I thought, well, okay, I said, Well, let me, let me see if I can very quickly, using a tool that I have, create a landing page. Now I just want to share this with you because I think it's important. It's not just about me. And by the way, here's the thing: I am not selling a tool. I am not promoting a tool. I'm just promoting— if you know the tools are out there and you can manipulated, if you will. I don't know if manipulate's a bad word, but you can now communicate with it in such a way you can get some amazing results in a very short period of time. So I just want to put on the screen, this is what we have. So the name of the company is Inheriting Wisdom. I think they'll be okay with this. But what I did is I asked a question. I said, hey, create a polished one-page landing page mockup of an HTML And basically I said, create this so that we can have a signup page. Now, while they were talking, I typed this in and asked it to make a— create a landing page that then I could show them this. And basically it does exactly what they were looking for. So they were looking for a page where they said, okay, we want to have a couple of checkboxes, want to get their full name, email address, and an optional phone number. So we did all that. Me just pull it over so you can see it. I, I guess you can see it. So it has it, and again, it's, it's nothing fancy. The whole idea was just to say, this is how I can leverage AI to get something done very rapidly and really kind of take my imagination and turn it into reality.
