This content was created by Jeff For Local Marketing. This content was uploaded by Jeff For Local Marketing. This is a YouTube video titled "How 1-on-1 Conversations Can Win You More Business" featuring Jeff For Local Marketing discussing strategies for building referral partnerships through one-on-one meetings, using examples from BNI and other networking platforms.
One of the things that we do in BNI, and you don't have to be a BNI member to do this, I do this with LinkedIn, people that I meet, people on Facebook, in other businesses, people in the Chamber of commerce. I find people who could be a great referral partner or who may know my referral partner. And I'll do a call of one to one. These are generally about an hour. And in that hour, I will. I will have that person share with me for about a half an hour. You know, who they are, what they do, how can I help them grow their business? And then I'll spend a half an hour doing the same thing. Now we both have some invested interest in each other's success. And now when I'm out and about, all of a sudden it's made my hearing different, because all of a sudden somebody will say something like, I use pest control. Something about, hey, what do you do about termites? And all of a sudden I'm like, wow, I just met with this guy named Joe. He has pest control company. And we talked about that. That's what he does. I can now speak with some level of knowledge and authority.
