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Jeff For Local Marketing explains how generative search systems compile answers from large datasets and change how people find information. Users try to solve problems themselves first, only reaching out to a human when they hit a wall.

Jeff For Local Marketing explains how generative search systems compile answers from large datasets and change how people find information. Users try to solve problems themselves first, only reaching out to a human when they hit a wall.
But in generative search, it will take and it'll analyze that entire question, go out and search that vast sums of data, put together the answers, compile them, and then deliver them to me. And most of the time, as I said in the beginning, I'm going to watch, I'm going to read that, probably need, get what I need, and I'm going to go see if I can fix it myself. If I can't, then I'm going to say, okay, now I need somebody.