A video by Jeff For Local Marketing describing how his agency, Swimpoint Media, adopted and evolved AI tools and automation workflows over time. He recounts hiring external help to build an automation in Make and notes early AI outputs required heavy cleanup but have improved significantly, while the AI work initially served internal customer needs.
Hey, I want to build an automation workflow using artificial intelligence. And at the time I just started learning how to use a platform called Make M A K E to do that. And I learned how to do it, but I chose that that was not the highest and best use of my time. So I hired somebody out of Portugal to actually build it for me. Now I had been using AI. We've been using AI and swimpoint media for probably two years prior to that. And we've seen it continuously evolve. You know, we say, hey, it's growing exponentially and it's changing all the time. Back then it was, it was pretty bad in fact. It would create something for us and we spend a lot of time cleaning it up. Now, not so much. And, and so anyway, so we built that and we became more and more known as being involved in AI. Now keep in mind, I only built that to take care of our customers in house.
