A short marketing-focused talk (YouTube) by Jeff For Local Marketing arguing that advances in technology (analogy: HD→4K) give marketers better, more realistic customer insights. He claims these insights enable improved messaging by understanding customers' language and building rapport, which helps brands stand out when customers make decisions.
And then all of a sudden it went from HD and it's like, wow, that's really good. Then it went to 4K and we're like, oh my gosh, it's like we're looking at life as it is in real life, not on a screen. Well, that's kind of what's happened. It has continued to evolve and it just keeps gives us a better insight into the customer. So what does that mean? It means we can do things like better messaging. We can, we understand the actual language that that customer's customer will use when they're searching for something. And let's face it, one of the key things that we've found over the last 15 years when we talk about behavior, making a decision is rapport building. And when you speak the language of your ideal customer, you tend to stand out in the noise that's out there in the marketplace. I give you an example.
