Jeff For Local Marketing argues that one-to-one meetings and deep knowledge of others' businesses drive referrals. He recommends joining groups like BNI that limit one person per profession, avoiding the awkwardness of competing with multiple members in your field.
How that works. So it actually gives me a wider depth of knowledge that I can do things besides just talk about the weather or an aching pain. I can actually say, hey, here's an idea. And this is what his business is. Because it's fresh in my mind and I can tell a story about their business. People like that, it's not just a, it's not just a cold. Well, I got their card at a function and I really didn't meet them but yeah, they do this. This information. No, that's not a good working on your business. So one to ones joining. Joining a networking group. I like BNI because it's only a what I call a one category group. There's. If you're a real estate agent and you do residential, you're going to be the only one in there. If you're a banker or mortgage company, you're going to be the only one in there. So it's. You're not competing against each other. I've been in one where they've had multiple seats for that and it does make a little challenge and sometimes awkward because it puts pressure on a member like, you know, I don't know, should I give it to Jeff or should I give it to Joe?
