How consistent content turns customers into referral partners

Now we're nurturing these customers, and we're also not one of these things. Hey, the only time they hear from us is when we want them to spend money. No, we stay in touch. Whole thing about relationship is what Be consistent. And I know there's some of you out there said, oh, wait a minute, you know, there's somebody that I haven't seen for 10 years. The first time we get together, it's like we never missed a day. Yes and no. There are a lot of things in 10 years, a lot of things that happen that now it gives you things to talk about, but you have this recollection of when you were close. But if you're constantly staying in front of your customers, and some of you say, well, you know, my open rate is only 35, 40%, but you know what, your inbox appearance may be 100%. And I see like, okay, one of my clients and also somebody who takes care of our house is Fraser Pest Control. And I see that inbox and I'm going to open it. But now somebody says, hey, I'm looking for. I'm looking for a pest control company because I bought a new house. I have termite inspection, or you got to call Joe. Joe and Julie Fraser at Frazer Pest Control. I become a referral partner of them, whether I realize or not, because I am present. So today, what I really wanted to share with you is the power of content marketing. Not to just attract customers, not to just convert customers, but to also nurture customers.