How Paid Ads Boost Your HVAC Business: Increase Visibility on Facebook

Paid advertising is like, okay, you create a piece of content. Let's say you put out that video. Let's go back to that. Why is my air conditioning blowing hot air? And you have a post, let's say, on Facebook. Well, to get more people to see that, here's a little inside bit of information. Those platforms are really pay to play platforms. In other words, if I pay, I will be shown to more people and it'll be more visible to my potential customers. So what I'll do is I'll take that particular video or post about why my air conditioning is blowing hot air and I will boost it or I will run an ad to it. In other words, I put a little money behind it. And all of a sudden, now that video that might have or that post that might have gotten, let's say, 25 to 30 views that week, now it's being shown to several thousand. Well, the chances are if you're standing in front of 1,000 people versus 10 people who know light or, excuse me, are in that situation where they're going to need some.