Jeff (Jeff For Local Marketing) explains what a "weaker digital presence" is — having little online content — and why that can hurt visibility. He recommends creating content (blogs and especially video) to improve search engine pickup and rankings, citing that videos often rank higher because users prefer watching to reading.
On Google you probably have what I'll call a weaker digital appearance presence. And what does that mean? Well it means that you don't have a lot of content in the Internet world if you will and this can work against you. Now some of you will say well how do you get digital content into the Internet? Well you can do it a couple ways. Like at Swingpoint Media what we do for our clients is we create content. So this could be blogs. The more you blog, these are are things that are picked up by the search engines. So when somebody searches how do I do X, Y and Z? And that's your forte. Your article shows up. You can also add video. I would really recommend video because it tends to show up higher in the results because we have, it's been shown that we would rather watch a video than read an article because we can get more out of it.
