How to Create (quickly and easily) 10+ Shorts or Reels a Week 4 Your Business

How many times have you heard somebody say, hey, you need to be creating these shorts and videos, like reels and shorts, and posting them about, you know, eight to 10 to 20 times a week. And it just seems overwhelming. Like, how am I going to pick up my phone and film when I'm trying to run my business? Hi, my name is Jeff Harrison, a company called Swing Point Media and I'm going to share with you a little hack today that I just love. And I do it every day with my clients. And it's really the fact that I love long form content. Now when I say long form content, I'm talking like 30, 40, 50 minutes up to an hour. And what that allows me to do, and you could do exactly the same thing, is once it's done, you can cut that up. Now, I use a product like you're watching here, I use a product called Streamyard. And what I've done is once the initial video is done, like in this case, this is one of my clients, his name is Art Alvarez and he owns a company called Mortgage Works and he does a show every Thursday called Mortgage Minute. And typically he's talking about strategies and techniques on how people can buy homes, what the rates are, in other words, it's very focused on mortgages and the, and the lending industry. But here's the thing. After it's done, I do two things. One is I'll take a three or four minute clip out of that main, in this, this case today, if you're watching this, it was on Thursday 12 June, I cut out a, a portion that was about three and a half minutes. And then I upload that separately and I use it for his email database and I send that out and then they can watch that shorter version and then come back and watch the entire version. But that's not what I want to show you. That part also is easy, again using Streamyard. But I want to share this screen with you.

And if this is the first time you're seeing me, I love AI. I leverage AI tremendously for my customers in my business, Swing Point Media. But here's what I did. See all these that you see on the screen here, there's 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11. There's 12 of those. Here's what happened. As the video was done, I just said using AI, I said generate clips. And these are between 30 and 60 seconds. And so it generated 12 new clips for me. And if you notice what it did, it also created what it created titles for each one of those. So not only did the AI go in there and say, hey, these are good pieces to be using as shorts and reels, but it's also, I'm going to give it a title. Well, I think that's pretty cool. That took literally zero effort. Now on the flip side of this, what'll happen is, or on the inside of this, one of my staff members will come in, they'll grab all those and they'll schedule them out on another piece of artificial, excuse me, another automation platform that we built that will automatically put that out for my client and what we've seen with his shorts and you can check it out. I encourage you to go to Mortgage works on his YouTube channel and check out his shorts. Now he's getting, you know, we started out he was getting, you know, 1, 2, 3, 4, 10 and now he's getting hundreds of views from his shorts. So if you're not using shorts, I would say if you can do it without a lot of effort, I would add it to your program. Now here's what I want you to think about. It all came from what it came from long form content. So this particular video, when we started out this, this was a, I think it was about a 48 minute convers conversation on the topic that he had for today. And it's an interview style type of thing. I'll be in and out of there. But mainly it's, it's art. He is the expert and then once that's done, he leaves, I hit a button, it spits out these shorts and then I edit out a small portion of that and I use it for his, his email that goes out to his database every week, which, that's a whole nother topic. But that little tool right there, he has an open rate in his database of anywhere from a low of 30 to a high of 50% open rate. The people that he serves love getting his content because he's not trying to sell them anything, he's trying to give them valuable information. So if you like this idea, you want to know more, check it out, hit it in the comments, hit me up in the comments or go to infowingpoint media.com infowingpoint media.com and let's make doing video and leveraging it with AI a whole lot easier because here's the thing about AI. AI should do two things for you. One, it should give you some time back and let's face it, let me put it back on the screen here.

If I had to go and make each one of these shorts first of all, I'd have to go through there and I'd have to figure out which where I want to do that. And each one of those videos, let's say it takes me 30 minutes. Well, there's 12 videos there. That's six hours worth of work I did not have to do. It literally happened in minutes. Now that's a huge savings. So it's a time savings and it makes me more efficient. Well, these are highly efficient because artificial intelligence is using its programming to say, hey, what, what pieces should I cut out with? The beat would be most relevant, engaging for our audience. And that's exactly what it's done. And it's already titled it form for us. That's what AI is supposed to do. So as we use AI at Swingpoint Media tremendously, we use it from making email content to writing scripts for videos, to writing all the titles and descriptions and copy for our.

Our social media content. We use it for writing blogs. And every piece that it makes, we don't just send it out. You know, we've all heard that story where, hey, somebody, somebody goes into court and they have their argument and the judge looks at it and says, as with a little bit of research, says, hey, this case never existed. Well, I would never recommend that you just take something straight out of the AI and post it. So we have people on our staff that will look at each piece of content that we make, no matter what it is, make sure the links are right, make sure that resource really exists. And it did say that. Make sure all the information is accurate, and then use it to put it out. In fact, we just built a new piece of, which is really kind of cool, that is on the end of what we call our content accelerator. And now as that content is created and it's approved, it automatically, automatically goes to the platforms for our client, from their website, to their Facebook page, to their, you know, you name it. So today I want to talk about one thing and one thing only. And that was use long form content to make all your short shorts and reels. It will make your life a lot easier. All right, that's all I wanted to share with you. It's about seven minutes and I'm out. Have a great day.