Jeff For Local Marketing shows small businesses how to stop chasing high-volume keywords and target local, high-intent ones instead. An HVAC client who switched from "AC repair near me" to intent-focused phrases saw 312% more traffic in four months. Look for keywords with 100-1,000 monthly searches and difficulty under 30 using Google People Also Ask, Ubersuggest, or Semrush.
Let me ask you something. What's the point of creating content if nobody ever sees it? If you've been posting blogs and videos or social media content and getting crickets in return, the problem isn't your content. It's your keywords. Most business owners make a huge mistake. They go after keywords that are either too competitive or completely wrong for their audience. But today, I'm going to show you how to flip that script. How to find keywords that actually work for you so you get more traffic, more leads, and more business. And the best part? It's easier than you think. Here's the problem. When business owners think about keywords, they assume they need to go after the big ones. If you're a plumber, you might think Best Plumber near me is a great keyword. Sounds logical, right? Here's the issue. That keyword is a battleground. National brands, directories like Yelp and Angie and major companies are all fighting for the top spots. Google is not going to rank your small business website over these giants. Not unless you have a smarter strategy. So instead of trying to rank for higher volume, high competition keywords, you you want to focus on high intent, low competition keywords. For example, instead of saying best plumber near me, which has 50,000 plus searches a month, but insane competition, try something like water heater repair costs in your city. How to fix lower water pressure in your city, Tankless water heater insulation expert in your city. These have lower competition, but the people searching for them are ready to buy. That's the gold mine. Let me show you exactly how to do this. You don't need to guess. There are tools that will spit out the best keywords for you. Like you use Google's people Also ask. If you go to Google and type in a general keyword like AC Repair near me, scroll down to the People Also Ask section. These are real questions people search for and they're easy to rank for. Then use a free keyword tool. Go to Ubersuggest or Google Keyword Planner. Enter a broad word like Roof Repair in youn City. Look for low competition keywords with at least 100 to 1,000 searches a month. You can even use a paid tool for deeper insights. If you want serious results, invest in tools like Semrush Ahrefs Keywords Everywhere. These tools will show you keyword difficulty. That's anything under 30 is great. Search volume higher isn't always better. Look for targeted intent and who's ranking for it so you can outrank them. Why this works the power of SEO and targeted keywords. A local H Vac company was struggling to get website traffic. They were targeting AC repair near me which had 40,000 searches a month but was impossible to rank for. We switched them to why is my AC blowing warm air in my city? Best AC tune up service near their city how much does AC repair cost in your city? The result? A 312% increase in website traffic in just four months. So here's the bottom line. If you're making content for the wrong keywords, you're wasting your time. But if you use the right keywords your content will start working for you 24 7. And if you need help, click the link below and I'll personally show you how to find the best keywords for your business. And before you go, watch this next video where I reveal the number one hack to turn your content into into a non stop lead machine. Go ahead, click it now.
