Jeff For Local Marketing explains how golf professionals and high-end clubs can use podcasting to showcase what makes their club and services different, attract an ideal niche audience (country-club members and golf professionals), and create revenue/partnership opportunities by securing a single sponsor to underwrite the entire show. The speaker frames this as a niche, win-win strategy for clubs and sponsors.
Golf professionals, directors of golf general managers, director of his instruction of nice high end clubs and give them a, give them a platform to talk on and to share, hey, what makes their club different, what makes what they do different and to showcase them. In the meantime what I'm going to do is I'm then going to get a sponsor, I have a sponsor who will then sponsor the program. And so again there's that soap opera connection. I only have one and they're sponsoring the whole show. And so now what happens? The idea, the hope is is now what'll happen is their product could be a perfect fit for every one of our guests, ideal audience that is back at their club. I think it's, I, I think it's a potential for a win and it goes into a very niche environment. Country club golf professionals, members of higher end clubs and they're looking for specific types of.
Products or services.
