Jeff For Local MarketingFounder of SwingPointMedia

How to Turn One Video into Multiple Pieces of Content

24 Jan 2025 · 1 min

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Jeff For Local Marketing recommends a "video-first" content strategy: record a long-form video (ideally 15–20 minutes, minimum 10 minutes) as the primary asset, publish it on YouTube (YouTube treats 8+ minutes as long-form), then extract the audio from that video to create an audio podcast. The chunk emphasizes not worrying if explanations take longer and frames the video as the source for multiple derivative formats.

Chapters

I want you to start out with a platform of video. The reason is, is because from video all things can be created. So what I want you to do is take that video and let's say it's 15 to 20 minutes. But minimum, minimum 10 minutes. Here's why, because we're talking about long form content. Now YouTube looks at long form content at anything 8 minutes or longer. So I'm saying 10 minutes just to give yourself a buffer. Does it mean if you ramble on? I don't want to say ramble on. If you on with your product and it takes you 20 minutes to explain and to demonstrate or the solution that you're dealing with, that takes you longer, that's okay, don't freak out because here's what you're going to do. You're going to create that one video. You're going to put it out on the Internet, on YouTube. That's going to be your long form piece of content. From there, what I want you to do is I want you to take just the audio portion out of that and I want you to create an audio podcast.