Jeff For Local Marketing explains why paid ads can't fix an unreadable website. Search engines match queries to results they can actually understand, so if your site isn't structured for AI bots to read it, you'll stay invisible no matter how much you spend on traffic.
The search engines are like this big dating machine. You put in a query of what you're looking for, they go out with all their knowledge and all their searchability and information, and they try to give you back your best match. And if the match, if the matches were poor, guess what? You're going to move from that search engine to somebody else. So they're going to give you the very best results they possibly can.
What does that mean? Well, if you're not getting your website up to date with the language that the AI search bots can read and understand and then put you as a solution, maybe you show up in the AI overview, then you kind of don't stand a chance. It's like having a Snowball and it's 100 degrees outside. It just won't last very long.
