Jeff (Jeff For Local Marketing) discusses the difficulty of directly attributing sales to individual content pieces. He uses a falling-in-love metaphor to show purchase decisions are cumulative and cites (by paraphrase) a Google study noting many steps in an online purchase decision, emphasizing that pinpointing a single causal blog or piece of content is usually impossible.
The digital marketing she's picking that business that I can say yes I can draw a straight line back to that particular blog we wrote back three months ago and that's why Joe and Mary Smith came in and bought your product or hired you for their service Tough to do and to to put that into a very relatable situation it's almost like you know if you were to fall in love with someone at what point in that relationship did you say okay now I'm in love or was it a process? It's a process isn't it? It's really hard to go back and pinpoint that one thing that that that special someone did in your life that moved it from hey I really like this person to oh my gosh I fell in love. It's a combination of that Even Google confirms that they said when they did a study that typically from some for someone who makes an online purchase and a decision they have to go through 11 different.
