Jeff Harrison explains how generative search engines are replacing traditional links with single synthesized answers, potentially hiding your website. He shows a zero-click example where Bing returns one answer instead of multiple results, and warns business owners need to adapt their content strategy now.
What if one day you as a business owner, your website was showing, the next day it's not. Well, it's not quite that drastic yet, but it is coming. Hi, my name is Jeff Harrison, a company called Swing Point Media and today on the Local Voice, I want to talk to you about SEO and geo. Now, for some of those people who haven't heard of the term or the acronym geo, it's Generative Engine Optimization. And, and just like search engine optimization, we have to be aware of what is going on so we can make sure that we're ready to make sure our content, our answers are in front of our audience. So again, we have a chance of being seen. Now.
This is disrupting or there's definitely a shakeup in the SEO world or quite frankly, content marketing world because typically when content is created, it has been created in such a way that hey, make sure the keywords are in there and that they, they occur frequently enough and that there is some authority, we call it eat, expertise, experience, authority and trust. And so that involves maybe writing some content that has a story, an example, answering questions, FAQs of things that nature. Well, this is all important, but what's happening is there's a term called zero click and let me give an example, let me share my screen, I'm going to pull something up.
And I just want to give you an example of this. I put in and this I'm using Microsoft, Bing, it doesn't matter who we use, but you can. This just happens to be the one I put in there. It says, why is my air conditioning blowing warm air? Well, unlike traditional search with SEO, what would happen? It was normally you would see like 10 different examples here. Well, there are 10 different resources. Well, here's the cool thing. Now what happens as, as someone who is seeking that answer. I get an answer. I get one answer. And as it was explained that it's searching the entire Internet, it's creating a piece of content that says, hey, I'm taking all these answers and I'm giving you the best based on who you are.
