Jeff warns local businesses that AI already shapes search results, not something coming later. If your website lacks structured data (headline, tagline, body, call to action), AI bots can't read it properly, and you'll disappear from AI-influenced searches. Wix and WordPress sites are especially vulnerable without proper setup.
This was the blow away moment. Is that extra layer in there? Guess who they're using for their AI bot? Open AI chat GPT. It's all going through there and then going to the, the search results. So we have to be prepared for this. It's almost like saying, hey, we look at the Farmers Almanac, what's this winter going to look like? Let's get prepared for it now. Let's not wait till it's raining outside or snowing outside and it's 13 degrees and think, oh geez, I got to get my coat down from my winter clothes that's out in the garage. No, do it now. So how do we prepare for this? And this is really what I wanted to share with you today is one, the awareness that it's not coming, it's here. If you're a local business and you're saying, wow, I've never heard of AEO or geo and I've only maybe haven't done any optimization on your website, but maybe you have and, and you're mainly keyword and long tail search engines. Here's some things that you have to be aware of.
Artificial intelligence. Those bots, when they come to your website, they can't read your content if it's not using what we call structured data. Now I'm not going to get too technical. I promise to keep it real here. But basically it says, hey, when I put content in there, it has the headline, it has the tagline, it has the body, it has a call to action, it has, in other words, it's very structured. Every article you put out or your page has a structure to it that the AI engine or the bot can read and then it gathers that and then that's what comes back to overview or your search results. But if you don't have that, and no, it's not normal to have it on anything. So if you're on WIX or you're on WordPress or it doesn't matter if you don't have structured data, the chances of you showing up are pretty, pretty. In fact, just forget it, you're not going to show up.
