YouTube episode of The Local Voice (host Jeff Harrison) reflecting on scalability in small-business marketing. Jeff recounts a client anecdote where planned content creation couldn't be scaled because the client was unavailable, and argues that lack of scalability doesn't invalidate the tactic or its usefulness.
Is there a point where sometimes you're trying to do something and you realize it is not scalable? Well, sometimes that happens when it comes to marketing your business. And there are times where you just have to say, you know what? It's just gotta be this way. I can't scale it. Hi, my name is Jeff Harrison. Welcome to another episode of the Local Voice. And this just hit me just the other day when I was trying to create some content for a client and they're just not available. And my goal was to go in film content and do three or four episodes to try to get ahead, and they didn't have time for one. And so I started thinking about other things as I was driving back from their location and realized there are sometimes there are things we just can't scale. And so I want to talk about this today and realize you just because we can't scale, it does not mean it cannot be done, and it's not a good idea.
