Short YouTube monologue advising local businesses to narrow broad audience ranges (e.g., “18 to 55”) by segmenting by age and gender; recommends identifying where ~80% of business comes from, often revealing a core demographic (example: 35–40-year-old women).
At what age do you, do you deal with? And they say, well, you know, 18 to 55. Wow, that is a big, big audience to talk, talk with. I want you to, for just a second, imagine you have a room and the audience in the room is between 18 and 55. And you have to figure out how to communicate with every one of those age groups. And I'm not saying, you know, every individual age, but you know, there's, if you're talking to somebody who's 15 to 20, there's probably a communication level and there's terminology and there's dress and there's colors, there's slang words, the same thing throughout all of that. So I want you to break this down and especially if it's men and women, I want you to answer this question. Where does 80%.
Of my business come from? And what you'll probably find out is this, you'll find out that all of a sudden it's like, wow, it's 35 to 40 year old women and not the men.
