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Publish new content weekly focused on your customers' ten most common questions. Turn each into a short FAQ answer linking to a longer article, then repeat the cycle. Consistency beats novelty for search engines and building authority.
Publish new content weekly focused on your customers' ten most common questions. Turn each into a short FAQ answer linking to a longer article, then repeat the cycle. Consistency beats novelty for search engines and building authority.
Be consistent. Now, what does that look like when it comes to content? That means every week you should be putting out a new piece of content. Because all search engines love it when you have fresh, unique and relevant content. Here's where we kind of go astray. We think we have to create something unique when, excuse me, not unique, but, but something that's different from our main product. I say stay with it. You know, if me, and I'm talking about content creation, organic content, and I talk about my, my content accelerator, that's what I talk about every week. And how does that help my ideal customers who are not getting customers, or maybe they're not retaining their customers or they're not getting enough leads. Whatever it is, it all comes back to that. So when you're Talking about those 10 things that your ideal customers have to have solved, those 10 questions they have to have solved, write them down and think, okay, I need to make content about this because this is a common, this is, these are common questions my ideal customers ask. And here's a little side tip. Every one of those could be frequently asked questions that actually are short answers. But then link to the main article, which again, the search engines and AI love that because again, it shows more depth of knowledge, more authority, more expertise. And as you've heard me talk about here, I've given you a few stories where we're going around, right? Stories, sell your business stories, sell your content. So today I just wanted to share with you, I think this is something that is very important. Consistency. And it doesn't matter if you're trying to get sixpack abs, you're trying to become a better cook, or you're trying to get your business to be more successful. Find that path and be consistent. I have this saying. I say, you know, use the shampoo method. Lather, rinse, repeat. That's as complicated as it has to be. It doesn't have to be crazy. Lather, rinse, repeat. Thanks for joining me. I'll see you next time.
