This content was created by Jeff For Local Marketing. This content was uploaded by Jeff For Local Marketing. This is a YouTube video titled "Let Your Customers Tell Your Story" created on March 16, 2025, featuring Jeff For Local Marketing. In this video, Jeff discusses the importance of creating content that addresses customer needs and provides an example of how customer testimonials can influence decision-making, using his personal experience with solar companies.
When you make content, the best type of content, and I really mean this wholeheartedly, the best type of content you can create is that type of content that helps solve the customer's questions, those people you serve. It's not so much about telling us, hey, I've got a five year warranty. I do this, and this is my service that's not really into it. Most of our customers, including my customers, they want to know, hey, what's in it for me? What's in it for me? So use that as a filter. When you make content, is it helping my customers? Is it solving a problem they may have? If it is, then post it. But if it's just what I call a chest beating piece of content, please don't post it. Let somebody else talk about your great stuff. Those come in reviews. But when we beat our own chest, you know, it's really tough to lean into that. We would rather lean into it when somebody says, I'll give you one example here. We just recently started, we've, we started the process of putting solar on our home. In that process, we looked at many different solar companies. And this morning in a meeting that I was in with other, with other business owners, I mentioned it and one of the gals there said, hey, can you please send me an email telling me all the good things about this particular company? She said, I need to show my husband that what I've been preaching is real. It's not some hokey thing. And of course I did. It was easy for me to do that because what is it? I'm telling her about the company I dealt with and how I made the decisions, or how we made the decisions, because it wasn't primarily myself, it was my wife and I. And then I shared it with her and also the savings. Well, that now is like a review, if you will, and it makes their decision easier to move forward or not to move forward. If you like this episode, do me a favor, please hit the like button, share it with somebody you know and make sure to subscribe to the local voice. Until next time, I'm Jeff Harrison. Take care.
