Jeff Harris (owner of Swing Point Media, a digital marketing agency in the Coachella Valley) introduces a YouTube talk about how marketing continually evolves yet cyclical trends revive older tactics. He frames soap operas as an historical marketing tactic—named because soap companies promoted them—and signals a discussion about traditional marketing making a comeback for local businesses.
You know, marketing keeps changing all the time, and yet it doesn't change at all. Hey, my name is Jeff Harris. I own a company called Swing Point Media. We are digital marketing agency here in the Coachella Valley. If you're not familiar with that area, it is in Palm Springs and it is a spectacular area. Yes, even in the summer when it gets to be kind of toasty, it's still spectacular. And today I want to talk to you about something that I think it was something very common. A long time ago, it died out and we're making it have a comeback. What does that mean? Well, I don't know if you remember, there are things called soap operas now. If you have a little gray hair or, you know, you're still in college, you're probably watching some soap operas on tv. Well, I don't know if you realize this, but soap operas were called soap operas for one reason. They were designed and promoted by soap companies.
