Jeff Harrison (Swingpoint Media) narrates a personal experience of missed opportunities and the financial barriers he observed among local business owners who "can't afford" agency marketing. In response he co-created a low-cost membership called the Idea Lab that provides weekly Zoom coaching to help business owners with marketing, mindset, and momentum. The video closes with a call-to-action to work with him.
Questions this video answers
Jeff Harrison (Jeff For Local Marketing), owner of Swingpoint Media.
The Idea Lab.
September 30, 2019.
Chapters
You ever have something happen that is so significant, it's really a game changer in your life and maybe you've heard it before, but then that one time, it resonates. Well, that's kind of what happened to me. You know, growing up, I realized now looking back, there's so many times I wish I would have had the opportunity and I didn't take it, or it was given to me and I didn't take it. And I finally decided, hey, I'm going to take it. And one of those opportunities was.
Or I should say one of those challenges was I just couldn't quite afford it. I wanted to do things. When I grew up, I played golf and I wanted to take golf lessons and play at the highest level, but I couldn't afford it. So I had to grind it out and learn the hard way, just do it myself. Well, as an agency owner, I own a digital marketing agency. I decided as I started talking to businesses and speaking to large groups of local business owners, the number one thing I kept hearing was, well, this is great, I love to do that, but I can't afford it. And I kept feeling like I was, I was leaving so many of me behind, so many people that wanted to do this, that they couldn't afford it. And one day I noticed that these businesses that would say, well, I wish I could, but I can't afford it, you know, what you have is a great idea. But, but, but, but. And I saw their close sign on their business going out of business and I said, I need to do something different. So what I did partner and I, we said, what if we created a membership and we call it the idea lab. And what it basically does is allows you to get involved with us without paying agency prices. And so now what we have is we have this platform where you as a business owner, you don't have to sacrifice. You don't have to say, gosh, I wish I could, I should, but I can't afford it. We've made it so inexpensive that we can now spend time with you once a week on a zoom call and help you over the hump and help you figure out, hey, how to market your business. Is it a mindset? Is it a marketing, is it momentum, whatever that is? We're here to help you. So I look forward to working with you. My name is Jeff Harrison with Swingpoint Media.
