Jeff For Local Marketing breaks down the 7-11-4 strategy: post 5 times a week across 4 platforms for 20 weekly touchpoints, distribute the same content to your email list, and host videos on your website and YouTube. The goal is repeated contact that builds customer relationships at scale.
Let's play this out a little differently. Let's use a customer that is a client that is of ours. They'll have five different social media posts every week, but they'll do that on four different platforms. So that's literally 20 different potential touch points. Each platform, even though it has a similar type of post, will be customized for that platform. In other words, a LinkedIn post will be much different than a Facebook post, which will be much different than a TikTok post post. But it will all basically be the same as far as what is the message for the day. So there's 20 different potential opportunities. Then we'll take that same piece of content and we'll send it out to them via the email. And in this particular case, let's say they have 5,000 people in email database. We'll send that out. The next one will be, well, what about YouTube? YouTube is another great opportunity. So. So we have social media, we have YouTube, we have.
Their emails, but what about their website? Well, that's another great place to put the content. Well, all of a sudden, if somebody comes to your website because let's say they saw a video that said, hey, how come my air conditioner is blowing warm air? And it takes them to that video, they watch it and then they click onto their website and on the website they decide to watch a couple more videos, maybe read two or three more articles. What has that done to the relationship? It's made it stronger, it's made it more confident. Now, I want to ask you a question. As a business owner, how much are you involved in that conversation? I mean, like, you had to be there. You didn't have to answer a phone, you didn't have to answer an email, but this was working for you all the time. So that's really, really important. So 7 hours, 11 different contacts, and 4 means on 4 different platforms. This is why we choose different platforms. We choose a lot of times for local businesses. Google business profile, YouTube, LinkedIn, Facebook, Instagram.
