A short YouTube talk by Jeff For Local Marketing introducing the "7114 formula": the claim that about seven hours of online interaction are needed to form a relationship, analogous to in-person meeting patterns. The speaker links this to consumer behavior, noting that 92% of people consult online search (e.g., Google) before making buying decisions.
So the first thing I want to talk about today is it's called the 7114 formula and what that is there was a, there was a study done and it said hey if we are going to create a relationship and it's going to be online we need to probably spend about seven hours with someone. Now this is personally this is online. So as an example think back of somebody who you might have met at a party and it was just an acquaintance and then you met them again and then you decided hey let's go out for coffee and then you participate in something and next thing you know after about seven hours you have seven hours of commitment with these people and you have now a friendship, a relationship. Well the same is true when it comes to online because here's the facts. 92% of us before we ever make a buying decision we will go online and we will use that powerful tool called Google search to help us.
