Jeff For Local Marketing walks through repurposing content across social platforms using scheduling tools and outsourced editors from Fiverr or Upwork. The goal is to stretch your ROI by turning one piece of content into multiple platform-ready versions without doing it all yourself.
Now you have all this content, right? But wait, we're not done. We haven't even talked about social media yet. You can take these short form pieces of content and guess what? That becomes something you can put out as social media posts. Now, do you have to do, you know, all 10 or 20 of them? No. You might say, hey, I'm posting one or two times a day. Which you can use a product like something like later or loomly and you can schedule these. And by the way, I'm not saying you have to do it. Your job was just to get in front of the camera the first time and record this and then you can hand that off to your video editor. Oh, I know sometimes people say, well, I don't have a video editor. Well, go up there to fiverr or upwork something like that and hire somebody to do that. You'd be surprised how inexpensive these people are and how quickly you realize your ROI. If I spend, you know, $50 a week on a video editor who does all this stuff behind the scenes, for me that all of a sudden it's like, hey, gives me one or two new clients.
