Jeff For Local Marketing shows how to turn one long video into a podcast episode and dozens of short clips using AI tools. Record once, publish everywhere: YouTube, podcast platforms, TikTok, Instagram. No re-recording needed.
YouTube looks at long form content at anything 8 minutes or longer. So I'm saying 10 minutes just to give yourself a buffer. Does it mean if you ramble on? I don't want to say ramble on. If you go on with your product and it takes you 20 minutes to explain and to demonstrate or the solution that you're dealing with, that takes you longer, that's okay, don't freak out, because here's what you're going to do. You're going to create that one video. You're going to put it out on the Internet on YouTube. That's going to be your long form piece of content. From there, what I want you to do is I want you to take just the audio portion out of that and I want you to create an audio podcast. That means now you're on two different platforms or you have two different pieces of content. One is audio, one is video. Now some of you might say, well, why would I go from video to audio? I want to give you a perfect example. I love long form content when it comes to consuming. But there's often times where my ideal follower, if you will, the person I'm watching is someone who makes it on video and doesn't make it on audio. So I can't listen to him in the car. But there's another, his name is Omar and he has a company called the Video Department or a podcast called the Video Department. And he does both. He does what we're talking about. He will take that video, he'll strip out the audio, he'll make a podcast. Now when I'm driving, I can turn him on and listen to him. Then if I want to come back, if he's talking about something that says, oh, I need to watch it visually, I'll go back to YouTube. So now I could go back to two places. The key thing is here I'm serving, serving my audience. You're serving your audience where they are best to find you. And you're not just giving them one choice. It's like, hey, yes, this peg will fit in this hole and it'll fit in this hole. You're giving them another option. Now let's kick it up a notch. Let's say you have a long form piece of content and it's 10 to 15 minutes at least. Now what you can do, and there are many, there are many different resources out there to do this. We use one called InVideo AI, or you can use Video AI. And what you're going to do is you're going to upload your video and then using AI within that system, it will chop it up into many different short form videos.
