A short YouTube talk (Jeff For Local Marketing) arguing that creators should offer both video and audio versions of long-form content to meet audience needs. Uses a concrete example — a creator named Omar (Video Department) who converts videos into a podcast — to show how repurposing lets audience members consume content in different contexts (driving vs. watching).
Now some of you say, well, why would I, Why would I go from video to audio? I want to give you a perfect example. I love long form content when it comes to consuming. But there's often times where my ideal follower, if you will, the person I'm watching is someone who makes it on video and doesn't make it on audio. So I can't, I can't listen to him in the car. But there's another. His name is Omar and he has a company called the Video Department or a podcast called the Video Department. And he does both. He does what we're talking about. He will take that video, he'll strip out the audio, he'll make a podcast. Now when I'm driving, I can turn him on and listen to him. Then if I want to come back, he's talking about something that says, oh, I need to watch it visually, I'll go back to YouTube. So now I could go back to two places. The key thing is here, I'm serving my audience. You're serving your audience where they are best to find you. And you're not just giving them one choice.
