This YouTube video (Jeff For Local Marketing) argues that email remains one of the most powerful channels for nurturing and retaining customers. In the opened section Jeff uses a car-buying analogy and a long-term client example to show that consistent weekly emails (with an occasional postcard) keep past customers engaged and convert repeat business. The speaker rebuts the claim that "email is dead" and presents email marketing as central to customer retention strategies.
Chapters
How to keep and retain those customers. Well, here's the thing. If I spend money with your business, let's hypothetically say we're about ready to, you know, trade in one of my cars. And let's say, for instance, the car company I deal with had never even stayed in touch with me while I bought the car. Would. Would my mind be open to other alternatives? Because now it's been a period of time, three, five, whatever, years, 100%. So I would be more open to other alternatives. But let's imagine that every week when I write a blog, I make a video. I also send it out to my current database of customers that have already voted with their wallet and said, I trust you. Here's my wallet. Come fix or give me whatever I'm looking for. But now I send something out to them and I know there's. Wait a second, I hear it. People say, oh, Jeff, email is dead. Email is still one of your most powerful sources of new customers that can ever imagine. I have one client that. That's all we do. I think we've been working together. Geez, I think it's been seven to eight years. And all we've basically done with a small piece in there where he would send out a postcard. Everything else was nothing but email marketing. And his business does very, very well. That's all he does. We created a weekly.
