A short instructional talk by Jeff Harris (owner of Swing Point Media) aimed at local business owners. Jeff introduces himself, his company’s services (done-for-you and done-with-you packages), and frames the session around overcoming the "curse of knowledge" to help beginners learn first steps for using digital marketing effectively without wasting money. The speaker draws on 14 years of experience and promises practical guidance.
Chapters
So, before we get started, my name is Jeff Harris. I own a company called Swing Point Media, and we help local businesses do exactly this. We help them with either a full done for you package or we also offer a done with you package that I'll talk about towards the end. But today is all about you and helping you get some information that will help you as a local business owner, figure out, hey, what are some of the first things I need to get started? Now, I want to share with you something that's called the curse of knowledge. And this is where people, it doesn't matter what field you're in, you can think about what you do and all the knowledge that you've learned. You kind of assume that, hey, everybody knows this. And so you kind of think, well, who am I to share information? Well, here's the thing. There are a lot of people out there think about climbing a ladder and you're three steps up the ladder. Well, there are two extra steps back there that people have not achieved yet. But we think because of the curse of knowledge, geez, everybody knows that. So we don't think about that being something we want to share with people. Well, after 14 years of doing this, there's a few things that we've shared. And I'm not saying I'm at the top of the ladder by no means, but what I am going to share are some things to help you get started as a local business owner to. To figure out, hey, how do I start using and leveraging these tools on the Internet without losing my mind or blowing a bunch of cash and be effective?
