Jeff For Local Marketing explains how Google connects searchers with your content, then sends them to your website—your private freeway—where you convert visitors into customers. Blog posts and videos about topics like "how to get more traffic" attract people already looking for help.
Now let me give you a more specific example. Let's imagine let's keep it with my company it's digital marketing so I put up there something about how do I get more customers to click onto my website and that's an article that I've created that's a video I've created and what this does is designed to help those people out there searching online to say hey I'm not getting much traffic on website how can I get more traffic on my website? And Google is one big matchmaker. It says here's somebody who needs a problem solved and here's sorry about that and here's a company that has an article or a video that'll do that. Let's put them together now they come to my website it's no longer on this public domain of Google it's on my private freeway and on that, on that article on my website we'll call it a blog.
It has information that will benefit them just like this video It'll have information that will benefit.
