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Jeff For Local Marketing compares podcasting to old soap-opera ads, where host trust drives purchases. He bought a computer product after hearing it mentioned on another podcast and plans to use the same approach in his own show.
Jeff For Local Marketing compares podcasting to old soap-opera ads, where host trust drives purchases. He bought a computer product after hearing it mentioned on another podcast and plans to use the same approach in his own show.
Well, I think there's a modern day version of it, and it's called podcasting. And here's the thing, more and more of us are getting our entertainment outside traditional tv. Myself, I watch a lot of watch a lot of streaming. I do a lot of research on YouTube. I listen to a lot of podcasts. And many occasions those have influenced me to take action and buy something. Just recently, it was something that I needed for my computer, and it was kind of a cool thing. It helped me. And it's something I'm going to start implementing into my podcast or my live streams because it allows me to do some kind of some tricked up stuff. But I saw it originally during someone else's podcast, and then they talked about how that help them. And I thought, wow, that's really good. And because I follow this person, what they have trust and authority with me.
