Jeff For Local Marketing shows how to turn a common problem into an email offer. When homeowners turn on their heaters in winter and get cold air, offer them a twice-a-year maintenance program with a discount and a phone call CTA to prevent the surprise next time.
December 17, 2025.
A twice-a-year maintenance program.
In your case, if you're making using content, I would put that email out using that same content because then it might be one of those situations like, hey, I just want to share an example of something we deal with pretty often this time of year is people turn their heaters on and again we're December 17, 2025, we turn our heater on and you know what? It comes out? Cold air. That's the last thing we want to have happen when our spouse looks at it and says he, hey, there's cold air coming out of our heater and it's 66 degrees in the house. We don't want that happening as a surprise. So what happens is I receive as an email, I'm thinking maybe I should have my, maybe I should have a tune up done. So maybe the difference is not here's a fix. It may be one of those things to prevent this from happening. What we have for our trusted owners is, is a twice a year maintenance program that you can sign up for and here's a discount for that. Call this number now and reference this and we'll get that done. And it prevents this kind of thing from.
