Jeff For Local Marketing explains that Google still dominates local search, with 92% of search traffic going there. In a survey of 25 people, only 2 or 3 used ChatGPT, Grok, or Perplexity first. AI chat tools work as an extra layer on top of traditional search, not a replacement.
About 2–3 people out of ~25 attendees.
About 92%.
We go to the search engine, whether it's Google, it's Bing, it's Apple, whatever, it doesn't matter. We go to that search engine to give us our starting point. And then from that point it's like string on a, on a, a sweater we just keep pulling on until we say that's what I'm looking for.
So we're going to continue to go to those search locations. And here's the cool thing. There was a, over the same weekend they were talking about, hey, what's the percentage of people who now are using like Chat, GPT or Grok or Perplexity? How many of those people are using. What's the percentage of people using that as their first tool? Very few people raised their hand. There were about 25 of us in the room and you know, two or three people raised their hands. We're still going to the main search tools, which in this case is Google. Google at the time was, was about 92% of all of our search traffic goes to Google. But this was the blow away moment. Is that extra layer in there? Guess.
