Jeff talks a family member out of building an AI voice agent for sales calls. Instead, he points to their email list of 3,500 contacts, noting that email-only campaigns can generate six-figure annual revenue. Sometimes the tool you want isn't the tool you need.
Chapters
a family member asked me about putting together an artificial— or excuse me, an AI voice agent for them. And my first questions were like, well, how are you going to use it? And when they described it, I said, I don't think an AI voice agent is exactly what you want because this is for somebody who maybe has some sales or some call volume and also a need for outbound phone calling. And I said, it sounds like based on what you need, you're better off potentially, as she described, leveraging her email database. She has a beautiful database, about 3,500 people. And quite frankly, with a database of 3,500 people, you can generate some serious business from that process. I mean, we have a client right now that consistently does, you know, 6 figures or more every year. And all we do, all they do is email. So in that situation, you know, I looked at it, I met her where she was. She thought she had heard, because we talked about it in passing before, about AI voice agents. And I sent her my phone number for Tony, who's my AI voice agent. And she thought that was pretty cool and thought, okay, this is something in my business. But that wasn't the case.