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Jeff For Local Marketing says avoid corporate jargon when talking to your audience. In one client example, he noticed their Q&A was losing people because of stiff language. Speak like your customers do, not like a corporation.
Jeff For Local Marketing says avoid corporate jargon when talking to your audience. In one client example, he noticed their Q&A was losing people because of stiff language. Speak like your customers do, not like a corporation.
And let's face it, one of the key things that we've found over the last 15 years when we talk about behavior, making a decision, is rapport building. And when you speak the language of your ideal customer, you tend to stand out in the noise that's out there in the marketplace. I give you an example. Yesterday I was out filming a new client that's come aboard, and. And I wanted to remind them, as they were answering questions like Q and A's, I said, do me a favor, let's see if we can speak to the people without the corporate jargon. And I don't mean that in a negative sense because it's easy. I mean, if I'm around other people, we're doing AI and whatnot, I'll probably speak a different language than I would when I'm on this, this recording. I want to speak in a way that you understand what I'm talking about. Not something that is complicated, because here's what happens when you speak in jargon. And I'm getting a little off track, but I want to circle this back around. When you speak in jargon, what that happens to do to our brain is there's a. All of a sudden it's like what they say. What does that mean? And all of a sudden, I've lost them. And so we.
