Jeff For Local Marketing argues credit-repair companies waste time chasing leads when they should build relationships with mortgage brokers instead. Brokers send qualified referrals: homebuyers whose credit is blocking them. Spend up to 100% of your time on broker relationships, not lead generation.
If you imagine a puppy chasing his tail round around, that's really a waste of time. Indirectly, we want to get to those customers by going to people who will then refer you to people who have a high need and they want to. They want to move out of that apartment or they want to upgrade their residence, but their credit is holding them back. And it's just natural for that mortgage broker to say, hey, I've got a guy, I've got a company. He can help you with this. Let me refer you. Oh, you know, we trust you, so we're going to then take that phone call. It makes it so much easier. So for that particular credit company, what should he be doing? He should be spending all or the majority of his time, if not 100%, building relationships with mortgage brokers around the country. That should be his only focus. And if that's where he's getting the majority of his business, because that's where his future business will come from, it will come from the referrals.
