A short YouTube presentation advising a credit-company operator to focus almost exclusively on building relationships with mortgage brokers nationwide to generate steady, high-quality referral business. The speaker recommends prioritizing relationship-building as the primary business activity because mortgage brokers will refer clients whose credit needs block home moves or upgrades.
We want to get to those customers by going to people who will then refer you to people who have a high need and they want to they want to move out of that apartment or they want to upgrade their residence but their credit is holding them back and it's just natural for that mortgage broker to say hey I've got a guy I've got a company he can help you with this Let me refer you oh you know we trust you so we're going to then take that phone call it makes it so much easier. So for that particular credit company what should he be doing? He should be spending all or the majority of his time if not a hundred percent building relationships with mortgage brokers around the country. That should be his only focus if that's where he's getting the majority of his business because that's where his future business will come from. It will come from the referrals because now he is absolutely I'm going to say spending time.
