Show prices on your site and build comparison pages against local competitors. AI search engines reward structured content with clear headlines and hierarchy, and comparison pages can rank first even if hidden from users.
Structured content. And structured content in a real basic thing, it says, hey, here's the headline. There's a headline, here's this, here's this, here's a subtopic, here's the. It's structured so that what happens is when the AI engines come in to search this, it's very easy for them to understand what every piece of content is or every, every line is. And the better you do at that, the more it shows up. It's called structured content. The other thing is, if you don't have your prices on your website and we as customers are saying, hey, how much does it cost for? And fill in the blank, and you don't have that on your website, then that is a strike against you because it's like, oh, you're trying to hide something. And I know some people say, well, you know, our prices vary, we'll give a variation. The other thing is a comparison. Hey, how do you compare to your competitors out there? That's a beautiful thing to do. We just did this for a client and we just added to our website. We're not sure if we're going to make it live or, excuse me, if it's a hidden page or not. But the cool thing about that, even if it's a hidden page, guess what, Guess who will see it? The search engines. So when it, when somebody's looking for something in her field and there's a comparison, well, how do you compare against, you know, the five other people that do this in my area, and we already have a structured 10 table and an article and a whole page around that, the chances are that's going to show up and she's going to be found. And of course, when we did the comparison, her company finished top and it was a fair comparison.
