Jeff For Local Marketing breaks down the 7-11-4 formula for building business presence across multiple platforms. The strategy covers Google, YouTube, LinkedIn, Facebook, and Instagram, showing how to maintain consistent engagement without spreading yourself too thin.
Now I want to ask you a question as a business owner. How much are you involved in that conversation? I mean like you had to be there. You didn't have to answer a phone, you didn't have to answer an email. But this was working for you all the time. So that's really, really important. So 7 hours, 11 different contacts and 4 means on 4 different platforms. This is why we choose different platforms. We choose a lot of times for local businesses. Google business profile, YouTube, LinkedIn, Facebook, Instagram. So there's four or five locations plus YouTube. I think I said YouTube. So there's about five different locations. So if they go from one place to another they're going to see you. And in their mind they say, hey, this business must be everywhere or they're everywhere. It must be somebody I want to take more or give more attention to. So that's a 7, 11, 4 formula.
